Why do smart people believe obvious nonsense?

June 24th, 2026

Never in human history have we had access to more knowledge. Yet highly intelligent people still fall for ideas that make absolutely no sense whatsoever.

One of the biggest mistakes we make is assuming that intelligence protects us from stupidity.

Well, let me tell you: It doesn’t.

In fact, intelligence often makes stupidity even more dangerous. That sounds absurd, I know.

Surely smart people make smarter decisions? Not necessarily.

What intelligent people often do better than everyone else is something far more impressive: They become exceptionally skilled at defending bad ideas.

So, why do smart people believe obvious nonsense?

Think about it.

Have you ever met someone who was clearly wrong about something, but somehow managed to produce a twenty-minute explanation proving they were right?

Of course you have.

Perhaps you’ve even been that person. I certainly have.

The uncomfortable truth is that human beings are not primarily designed to seek truth. We are designed to protect our view of reality.

Once we’ve decided something is true, our brains immediately get to work looking for supporting evidence. Anything that confirms our belief is welcomed like a long-lost friend. Anything that challenges it is treated like a suspicious stranger trying to sell us miracle vitamins.

This is not a flaw in stupid people.

I would rather call it an unfortunate feature of being human.

And intelligent people are often even better at it because they have larger vocabularies, stronger arguments, and more sophisticated ways of fooling themselves.

They don’t merely have an opinion. They build a fortress around it. Then they install cannons. And if someone challenges the fortress?

The battle begins.

The internet has turned this tendency into an Olympic sport.

Every day, millions of people wake up, pick a side, and spend hours collecting evidence that they were right all along.

Not because they are curious. Because they want victory.

Curiosity asks: “Could I be wrong?”

Certainty asks: “How do I prove everybody else is dead wrong?”

One of those questions leads to wisdom. The other leads to comment sections.

So, why do smart people believe obvious nonsense?

Now we’re getting somewhere! The strange thing is that genuinely intelligent people often display one characteristic that doesn’t look intelligent at all.

Are you ready: They change their minds. They admit uncertainty.

They update their views when new information appears.

And because of that, they sometimes appear less confident than people who know far less.

Have you noticed that people who know the least are often the most certain.

The people who know the most tend to speak with a little more caution.

Perhaps because they’ve discovered how complicated reality actually is.

Quick tip

The next time you find yourself saying: “Everybody knows that…”

Stop. Just stop.

Ask yourself: “Do they – actually?”

Or have you simply spent too much time with people who agree with you?

A colourful moment

One of my previous consultant partners had tremendous confidence.

“Thomas,” he once said, “I have figured out exactly what’s wrong with society.”

I nodded. This sounded promising. “Excellent. What is it?”

He leaned closer and said very confidently. “The problem is that people don’t think for themselves anymore.”

I agreed. Then I asked where he had learned this. Without missing a beat he replied:

“From a video I saw on LinkedIn.”

Sometimes reality writes the punchline for you.

See you next Wednesday.
//Thomas

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