The halo effect: why charming people get away with murder

Good-looking, charismatic people are not automatically smart, kind, or competent. But we often assume they are.

Of course they can be all of the above. But no more than anybody else. So, what is going on?

This is called The Halo Effect – a classic bias studied by psychologist Edward Thorndike all the way back to the early 1920s.

It’s when our brain sees one “good” trait (however we’d like to define that) and assumes all the others are just as good.

If someone is funny, we assume they’re trustworthy. (Yes, humour works).

If they’re attractive, we think they’re intelligent. (Don’t try to convince me you haven’t).

If they’re confident, we think they’re capable. (And sometimes they are).

But in reality? Noooot always. Soooometimes never.

We confuse style for substance. And we don’t even notice we’re doing it.

A good friend of mine once hired a guy based on a firm handshake and a “great vibe.”

Six weeks later, he realized the guy didn’t know what a PDF was.

Charisma: 10/10. Competence: 2.

That vibe cost him €34,000.

See you next Wednesday.
//Thomas