Why people don’t get you – and what you can do about it
One sentence can excite one person – and freeze another.
Understanding people isn’t a soft skill. It’s a superpower. And no — I don’t mean being “nice.”
I mean social competence: The ability to understand how your actions affect other people’s reactions — and adjust before things go sideways.
If you’ve ever felt like you were “surrounded by idiots,” here’s the uncomfortable truth:
That feeling goes both ways, if you didn’t know.
When I was younger, I had a simple view: If someone agreed with me, great. If they didn’t… well, clearly something was wrong with them. It didn’t go well.
I once wrecked an entire meeting by being clearer, louder, and more passionate. I thought I was helping. But instead of leaning in, half the room shut down. A few people got defensive. The rest just… waited for me to stop talking.
The project died that day.
The problem wasn’t them. It was me — trying to force my style onto everyone else.
Then I asked a smarter question: Are there patterns? Turns out: yes. But not one pattern – several. Because not everyone is wired like you.
You say “Let’s decide quickly!” One person lights up. Another panics.
Same words. Opposite reactions.
That’s what happens when we communicate only in our own style. And deep down, most of us believe our way is the “right” way. Even if we don’t say it out loud, we think: “Well, if everyone else just listened a little better…”
But no matter how brilliant your approach — you’ll always be in the minority. Because the world isn’t built in your image. It’s built on diversity — of pace, values, processing, decision-making. If you don’t adjust for that, people won’t hear you. They’ll resist. Withdraw. Push back. And you’ll be stuck asking:
“Why doesn’t anyone understand me?”
Quick tip
Start by listening to reactions.
Not the words people say — but how they respond.
Do they interrupt you? Slow down? Go quiet? Ask for more detail? Change topic?
Every reaction is a clue.
Stop judging it. Start reading it.
If you want to know more about how to deal with different types of people, check out my online course Surrounded by Idiots where I teach exactly this. You find it here.
A colourful moment
I once coached a sales rep who kept losing deals. Brilliant guy — but he overwhelmed clients with too much detail. He was pitching to himself — not to them. Once he learned to spot the signals and shift his tone? His close rate doubled in a month. Same offer. Same slide deck.
New awareness.
Please note the following: This isn’t manipulation. It’s translation.
You don’t have to change who you are. But if you want real connection — if you want to be the person people actually listen to – you need to make sense to them.
That’s social competence. And it’s rare. Which is why it works.
See you next Wednesday.
//Thomas
The red profile
The dominant
Read more about RedThe yellow profile
The influential
Read more about YellowThe green profile
The stable one
Read more about GreenThe blue profile
The compliant
Read more about BlueThe Surrounded by Idiots Brief
Every Wednesday, the latest issue is sent to you. Each message includes an aha-moment and possibly an oh no-moment about human interaction, and one example of behaviour for you to reflect upon.
No spam. No fluff. Just the highest quality input about how to better get along with everyone.
