AI wrote this message. Now that you know… will you still trust it?

Stay human — even in a machine-made world

Let’s get this out of the way: Yes, I use AI. Yes, it can be brilliant.

Okay, some of what I write starts with a rough draft from a machine. Then I have to polish it, so it sounds like me. Yes. This newsletter as well. The main ideas are always my own. I think a lot about what is important for us at this day and age. It has to come from within otherwise it would feel like a lie. The first draft is then made by AI. And then I edit so it starts to feel the way I want it to feel.

Because … if everything starts sounding polished, perfect, and soulless we stop trusting each other.

Because humans don’t speak in flawless paragraphs. We pause. We ramble. We repeat ourselves. And yes, that can be annoying.

Then we get emotional. We forget where we were going with the sentence. And that’s exactly why people listen. Because real is a bit, well, messy. And messy feels honest.

This is the new challenge: AI can write most things well enough. But what it can’t do is mean what it says.

It can’t feel doubt before clicking send. It can’t worry if the joke lands or not. It can’t second-guess itself and then say it anyway. That human hesitation? That imperfection? That’s what makes communication work.

So how do we use AI without losing ourselves?

Oh, that’s easy. Let the machine write your menu descriptions, your packing lists, your parking policy. But if you’re writing something that needs trust, emotion, or human weight … write it yourself. Or at least edit it until it’s yours.